12. June 2012 09:44
SURVEY ME EXPANDS TO NEW ZEALAND DURING FIRST YEAR STARTUP
Continuing on from the successful launch and growth in 2011, SurveyMe, the first ever UK-based smartphone application for customer feedback, has now launched in New Zealand.
Users in the UK have grown by 331% in the last 6 months and the expansion has come on the back of business users in New Zealand using SurveyMe.
Andy McDowell, whilst working in his own logistics business in Auckland, first saw the application in 2011 and saw the opportunity to launch a unique product into the New Zealand marketplace.
Andy says “The launch of SurveyMe into New Zealand is incredibly exciting. The software is simple to use and meets the needs of all businesses whether large or small. It has proved to be really easy to transport halfway across the world from the UK and has been received well by the Kiwi market.” “The New Zealand ‘let’s give it a go’ attitude has resulted in nothing but positive feedback. We have strategic plans to roll out SurveyMe across the country over the next 12-18 months and into Australia over the next couple of years. We already have a varied client-base in New Zealand from Logistics, IFA’s to Insurance brokers and continuing to grow,” explains Andy McDowell, Director, SurveyMe NZ.
Lee Evans, CEO, SurveyMe commented “We have had a very successful first year with more users in the UK than anticipated in our first 12 months. For us to be able to launch in New Zealand in our second year is very exciting. Andy has vast experience in growing businesses so he is the ideal partner for our venture in the Asia Pacific region. SurveyMe lets you capture what you want to know, when you want to know it, from the people that matter most, wherever they are in the world.”
The application, which can be downloaded free on to iPhone, iPad or Android smartphones, enables people to give valuable real-time feedback from their smartphone, enabling businesses to improve customer experience or reward consumers. It is also a tool that allows the capture of research for new products, media stories or more general consumer insights. Basically anytime you need to find out information from a pool of people then SurveyMe is a cost efficient way of delivering that information in an easy to use format.