15. November 2011 12:13
When writing surveys, some mistakes are made that result in a greatly reduced return ratio. Please feel free to learn from these mistakes, and don’t:
• ... create extremely long surveys. If answering the survey is not in line with the reward for the customer, she will not bother to fill it in. A lengthy survey takes a lot of time and if you are using an App survey it could affect the download speed. So if you are going to do a long survey there must be a great "reward" at the end.
• ... ask privacy related questions if not absolutely necessary. Customers are protective of their privacy, and rightfully so. Most customers frown on having to answer many privacy related questions. If you really want to know (f.i. salary level) make sure you have an opt-out choice in the question. If you don't, reassure the customer about how you handle these questions.
• ... create a survey that's difficult to answer. A customer willing to answer your survey, will eventually abandon it if it's incomprehensible.
• ... forget that a bad customer survey with incorrect spellings and poor grammar will make your business look bad